Privacy Policy

Last Updated: [January 2021]

Life Alive, LLC. and its subsidiaries (collectively, “Life Alive,” “we,” or “us”) are committed to informing you about our privacy practices. This privacy policy (“Policy”) applies to the personal information we collect through any website or application that we own or operate and that links to this Policy, including any rewards programs, or interactive features or services (collectively, the “Site”). This Policy describes the types of personal information we may collect from you or that you may provide when you visit our Site and our practices for using, maintaining, protecting and disclosing that information. 

By accessing or using our Site, making a transaction with us, or otherwise providing information to us, you agree to the terms of the most recent version of this Policy then in effect and posted on our Site.

Updates to this Policy

If this Policy changes in the future, we will let you know by posting the updated policy on our Site with the most recent modification date. We may also email you using the email address we have in our records. Please check this page periodically for changes. Your continued use of our Site, our mobile app, our any rewards programs, or contacting our guest services center, means you acknowledge and understand our current and updated Policy.

What Personal Information We Collect and How We Use It

The personal information we collect from or about you depends on how you interact with us or our Sites. For example:

  • Creating a Life Alive account: If you choose to establish a Life Alive account, you will be required to provide some information, such as your name, address, phone number, email address, username and password, and you will have the option to provide additional information and set preferences. We use the information you supply for the purpose of providing the services you have requested, and as described in this Policy. 

  • Signing up for our newsletter: If you create an account, receive a gift, or sign up for our newsletter, we may contact you via email or regular mail about new products, services, content, or information that we think may be of interest to you. You can opt-out of marketing communications by following the instructions in the "Opting Out of Marketing" section of this Policy.

  • Shopping with us: If you shop with us online, you will need to provide your name, address, phone number(s), email address, billing information (including credit/debit card number and expiration date), and, if applicable, the names, addresses, and phone numbers of gift recipients. We use this information to process and fulfill your order or as otherwise described in this Policy. 

  • Using the Site: When you visit our Site, we and our marketing partners may collect personal information (such as IP address, browser type, clicks, time and date, subject of advertisements, etc.) about your visits to the Site and other sites in order to provide advertisements that are likely to be of interest to you. We also may collect information about your location to provide you with information on products and services that you request, including processing your orders and sending you information about your orders, and personalize content and experiences on our Site, including providing you with recommendations, information, and offers about our products and services. We also may use your location information to optimize or improve our products, services, and operations, perform statistical, demographic, and marketing analyses, and detect, investigate, and prevent activities that may violate our policies or be illegal.

  • Interacting with our social media accounts: When you interact with any of our social media accounts or pages, we may collect personal information that you provide or make available through that page or site. The social media site’s privacy policies will apply to the collection, storage, and sharing of information on through the social media site. If you choose to link or login to your Life Alive account with or through a social networking service, Life Alive and that service may share certain information about you and your activities. With your consent, we also may share information about your activities, including what you view on the Site, with that social network’s users.

You will have the option to provide other information to us, such as your date of birth, your favorite store, ordering preferences or favorites, allergen or other dietary information, or other information that you choose to provide. We may use this information and the information described above  to improve our services, products, and operations; customize content and experiences on our Site; perform statistical, demographic, and marketing analyses; fulfill orders and other requests for products or services; contact you about our products, services, and events; provide you with information that you have requested or that we think may be of interest to you; or for other business operations and support.

How We May Share Your Personal Information 

On occasion, we may share your personal information in the following ways:

  • With third party service providers: We may share your personal information with third-party companies who help assist us in our advertising and marketing efforts. For example, we may use an outside company to help us with research, or to manage a database that we use to send mail or emails.

  • With business partners: We participate in partnerships with other companies that we believe offer products or services our guests would be interested in. For example, we may share your information with other companies to bring you co-branded services, products or programs and with third-party partners who help us fulfill orders (such as delivery).

  • For certain legal purposes: In certain instances, we may use or disclose your personal information to identify, contact or bring legal action against persons or entities who may be causing injury to you, Life Alive, or others; detect, investigate, and prevent fraud and other unlawful activities; protect and defend ourselves, our property, our employees, our customers, and our users; conform to applicable law or comply with our legal requirements or legal process served on us or the Site; or act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Site or the public. 

  • In the event of a corporate transaction: In the event of a merger, consolidation, sale, or transfer of all or substantially all of our company or its assets, information collected by our Site may be transferred to the purchaser or the new company. Under such circumstances we would, to the extent possible, require the acquiring party to follow the practices described in this Policy, as it may be amended from time to time. Nevertheless, we cannot promise that an acquiring company or the merged company will have the same privacy practices or treat your information the same as described in this Policy.

We may use or disclose information that does not directly identify you including, but not limited to, aggregate data about your use of the Site or our services in any manner we deem appropriate or necessary.

Use of Cookies

Our Site uses cookies and other tracking technology, such as web beacons, to help us determine whether a visitor to our Site has visited our Site before or if they are a new visitor. Cookies also allow Life Alive account registrants to save time during checkout on return visits. Most web browsers automatically accept cookies, but you can usually modify your browser settings to reject or disable the use of cookies. Please note that if you disable or delete cookies, certain aspects of our Site will not function properly, such as the ordering.

We may use third-party analytical tools, including Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to help us better understand how you use our Site. These analytical tools will place cookies or other tracking technology on your computer or device to collect information about your activity related to, and usage of, the Site. The information collected by these analytical tools will tell us things like which search engine referred you to our Site, how you navigated around our Site, what you purchased, and other information related to the Site activity and usage. This information will help us to better serve you with more personalized information and product offerings. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.

We also may partner with third-party advertising companies who may utilize cookies or other tracking technologies, to collect information about you when you use the Site. These cookies and other technologies are used to provide advertisements about goods and services that may be of interest to you. These third parties may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. These partners may use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond our Site. Such third parties may, with sufficient data from other sources, be able to personally identify you. If you have any questions about an advertisement or other targeted content, you should contact the responsible advertiser directly. To learn more about these advertising practices or to opt out of Interest-based Ads, you can visit or

Correcting Your Account Information

After setting up an account with Life Alive, you can correct the personal information saved in your account. You may also ask us to assist by emailing us at

Opting Out of Marketing

You may opt out of receiving marketing and promotional emails from us by following the “unsubscribe” link included in each marketing or promotional email you receive. If you unsubscribe from marketing or promotional emails, you may still receive other email communications from us that are administrative or transactional in nature.

Children’s Privacy

Our Site is not intended for children under the age of 16. We will not request information from anyone that we know is under the age of 16 without verifiable parental consent. By using our site or mobile app you are warranting you are at least 16 years of age. If we become aware that a guest is under the age of 16 and has registered without legal guardian consent, then we will remove their information. Additionally, you must be 18 years old to register or create an account with us without legal guardian consent. By personally creating an account with us, you represent you are at least 18 years old.

Processing in the United States

If you are located outside of the United States, please be advised that we process and store your personal information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the Site or otherwise providing us your personal information, you are agreeing what we may process your personal information in the United States, and that our processing will be governed by the applicable laws in the United States.


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect personal information transmitted on or through the Site, we cannot and do not guarantee the security of any information you transmit on or through the Site, and you do so at your own risk.

Links to Other Sites

We may offer links to other sites that are not operated by Life Alive. If you visit one of these linked sites, then you should review its privacy policy and any other applicable policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies are specifically outside the scope of this Policy.

California Privacy Rights

Residents of the State of California and certain other states have the right to request information from Life Alive regarding other companies to whom the company has disclosed certain categories of information during the preceding year for those companies’ direct marketing purposes. If you are a resident of such states and would like to make such a request, please email or write to us at Life Alive Cafe, 765 Massachusetts Ave, Cambridge, MA 02139.

Contacting Us

You may ask questions, submit comments and opt out of receiving updates and other mailings from us by contacting us via email at or regular mail at Life Alive Cafe, 765 Massachusetts Ave, Cambridge, MA 02139.

Persons with disabilities may obtain this notice in alternative format upon request by contacting us at