Heidi Feinstein, Founder and CEO of Life Alive, is a Natural Health Consultant, body-worker, and Expressive Arts Therapist who recognizes the importance of eating fresh, organic produce and whole grains on a daily basis...and as a pleasure-seeker she knows that food must first and foremost give us enjoyment! 

Heidi’s favorite meal is of course the Goddess, on which she adds extra lemon juice, tamari roasted almonds, avocado and winter squash. She eats this every day without fail and with much relish!  Heidi believes that people flock to Life Alive because the “food is divine and their bodies become more satisfied and energized.  Once people experience this connection, they know they have what they need to achieve their personal potential.”

Heidi is currently devoted to building a collaborative of small restaurants and educational institutions to build passive solar urban greenhouses for year-round, local food production.  She wants to meet the growing demand for fresh, organic, local food as soon as possible. She is also seeking out the most radical new technology for building energy efficient restaurants. Her vision is to improve urban food production in small scale enterprises, and to bring people together in this endeavor. She believes that the multiplication of small-scale sustainable practices is a powerful, activating means toward sustainability and food security.

Heidi intends to expand Life Alive and its mission to feed the vitality of the world by serving food grown locally, and then prepared, stored and served with zero waste in an energy efficient, ecological manner in spaces designed by and for the community it serves. Each Life Alive will celebrate renewable resources, permaculture design and local artists. Please email Life Alive if you want to get involved and contribute!

In addition to overseeing and growing Life Alive, Heidi facilitates groups and works privately with individuals to support human passion, connection, and potential.  She received her MA in Expressive Arts Therapy from Lesley University, her Canadian Naturopathic and Massage Diploma from the Institute for Natural Health, and her BA in Eastern Philosophy and Religion from George Washington University.

[back to Our Team]